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· Driving Success Through Performance Excellence and Employee Engagement Kenexa
2009 Most Engaged Customers Study
· The 2009 Most Engaged Customers annual study, reports a 15% drop in overall customer engagement, showing that companies are having a harder time engaging their customers. Customers who feel their problem was handled well are nearly as engaged as customers who never had a problem in the first place (49% vs. 52%, respectively). Top-ranked companies also outperform the rest by acquiring high percentages of customers through recommendations. The 2009 Most Engaged Customers study is the first to reveal that the power of recommendations extends past the initial sale. The study shows that a referred customer is more willing to forgive a service failure if they chose that company on the strength of a friend or family member's recommendation. Nearly two in five customers who experienced a problem, and were referred, remain engaged. Conversely, only one in four non-referred customers remains engaged after experiencing a problem. Source: People Metrics
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